We review the Thai product name, principal ingredients, allergen information, directions for consumption, dates and storage conditions, and any applicable nutrition labelling and warning statements. Product names are subject to naming rules set in the product-specific Notification, so they are checked first to avoid refusal. If a label rejection is a concern, a label pre-inquiry can be submitted to the FDA.
Under Section 41 of the Food Act, copy, audio and video must be reviewed before efficacy, quality or effects are advertised for commercial purposes; advertising that meets the conditions is handled more simply through the self-assessment route. Health claims go through a separate evaluation. The violations actually found are wording that differs from what was approved, using partial approval as if the whole advertisement were approved, and exaggerated claims such as treating, preventing or detoxifying disease.
Point to note: do not translate the immunity, weight-management and disease-related wording used abroad as it is. Share the sales page and package messaging first and we set out together what evidence can support them and which expressions need to change.